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01

Brand Strategy

Positioning, naming and narrative that give a brand one clear reason to exist.

Curved black and white form, a visual for Severne brand strategy

Deliverables

Positioning · Naming · Brand architecture · Messaging · Audience research

Typical duration

6 to 10 weeks

How we work

Positioning, naming and narrative that give a brand one clear reason to exist. We begin with a short, intense discovery period. Interviews, audits and a lot of listening. Then we bring a small senior team to the work, and keep it there until launch.

You will see thinking early and often. We prefer a rough idea on a Tuesday to a polished one that arrives too late to change.

What you receive

A finished system, documented and ready for your team, plus the files, guidelines and training to keep it sharp long after we hand it over.

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