(Approach) How we work
A process built for calm, not chaos.
Great brands are rarely made in a rush. Our process gives every decision the time and evidence it deserves, while keeping you close to the work from the first week.
(01) The chapters
Five chapters, from first call to launch.
Each chapter ends with a clear decision, so the work moves forward with confidence and nothing is left to chance.
Week 1 to 2
Listen
Interviews with your team and customers, a full audit of the brand and a close look at the competitive landscape.
Week 3 to 4
Define
We distil what we learned into a positioning, a single idea and a narrative the whole company can say in one breath.
Week 5 to 9
Design
Identity routes drawn by hand, refined into one system. Type, colour, image and motion are tuned together.
Week 10 to 12
Build
Guidelines, templates, websites and launch assets, crafted to production quality and tested in the real world.
Week 13 onward
Launch & care
We stay through launch and beyond, reviewing the brand each quarter and training your team to keep it sharp.
(02) Our principle
“Good work takes the time it takes. We simply make sure none of it is wasted.”
(03) What you can expect
2
Workshops in the first fortnight
1
Single idea agreed before design begins
3
Identity routes, narrowed to one
100%
Files and rights handed over at launch
(04) Before we begin
Common questions.
How long does a typical project take?
Most identity projects run eight to twelve weeks from kickoff to final guidelines. Websites and campaigns vary with scope, and we share a clear timeline before anything is signed.
Do you work with early stage companies?
Yes, when the founders care deeply about craft. We hold a few places each year for younger brands and shape the scope to fit their stage.
What does a project cost?
Our projects usually start from forty thousand. After a first call we send a written proposal with fixed fees for each phase, so there are no surprises.
Can you work with our in-house team?
Often the best results come from that. We run shared workshops, hand over working files and train your team to keep the system sharp.
Where are you based?
Our studios are in London, Lisbon and New York, and we work with clients everywhere. Key workshops happen in person whenever possible.